|'Neeya Naana' Gopinath's book sells best|
|Jan 13, 2011 12.00 PM|
The Chennai Book Fair at St George’s Anglo Indian School witnessed 'Please Don't Buy This Book' written by television personality Gopinath on personality development being the hottest pick. This book leads the pack of self-help books that are flying off the shelves. The themes are as varied as the authors from pop psychology on inner selves to classics like 'Unnal Mudiyum Thambi' (MS Udayamoorthy) and authors such as APJ Abdul Kalam ('Wings of Fire') to American author Napoleon Hill. Self-help books have been popular for the last couple of years, says Sethu Chockalingam of Kavitha Publications. Apart from veterans like Udayamurthy, a number of new authors like Sugi Sivam have become quite the rage, adds Sethu. Also in the fray are guide books and philosophical works by spiritual gurus, the most popular being the ones by the late Osho (Shree Rajaneesh).
The craze for self-help books began in the 90s, says Gandhi Kannadhasan of Kannadhasan Pathippagam. Companies like Amway started buying Chicken Soup for the Soul and other translations to keep their network of marketing people motivated as the drop-out rate was huge, he says. Translations of foreign best-sellers continued. But the all-time high is former president APJ Abdul Kalam's 'Wings of Fire'. We sold 4.5 lakh copies," he says.
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