sound bytes. But Amar Singh has done much more then just giving colorful dialogues to news reporters. He is someone who has bridged the divide between corporate India & politics. Though businessmen & politicians always co-existed and worked together but never before were they so candid in displaying their connection in public life. Anil Ambani, Suburato Roy rubbing shoulders with Mulayam Singh and other politicians in public glare was unveiled only when Amar emerged on the scene. He was also instrumental in adding the bollywood glamour to the socialist, cadre based party.

Amar Singh was the key reason behind the huge funding the Samjwadi party received over the years. He was the main fund raiser for the party. When Amar joined the party 14 years back Mulayam had no clue how to draw big personalities into their fold.

Another unique attribute about Amar is that he has the reputation of being a star ‘fixer’ or ‘dealer’ with the potential to negotiate and strike any political deal. When the BSP-BJP alliance collapsed in Uttar Pradesh in 2003, Amar was instrumental in poaching rebel BSP candidates which helped Mulayam Singh become the chief minister of the state for the third time.

But the mother of all deals was the one in 2008 when the Samajwadi party extended outside support to the Congress for the trust vote on the nuclear deal. Had it not been for Amar Singh, there is a possibility that Manmohan Singh’s dream to implement the US-Indo deal would have been left half way.

For Mulayam Singh being out of power both at the centre and the state has compelled him to take desperate measures. With his family now running party like family business, Mulayam has send the message loud and clear that as long as one falls in line with his family members they are welcome.

But what next for Amar Singh? Many say that he is cozying up to Maywati and the Congress to get a political haven. Amar does not have much of a choice…but if he joins the Congress it will be a win-win situation for both as far as UP is concern. Even though Amar is not a mass leader but still along with the Congress he can work towards weakening the Samajwadi party vote bank. Having been in the party for one and half decade he can play a major role in attacking the Samajwadi Party on their weak areas.

For the Congress, the weaker the Samajwadi gets the more it gains as this would lead to a two party competition in UP, with Mayawati’s BSP the only other competitor. But many second rung leaders in the Congress wouldn’t like to see Amar Singh in the party as he would be a threat for them. Unless the Congress is very clear in limiting his role only till UP.

Another choice for him would be join a smaller party like the NCP which does not have a base in North India. But that would not offer him much political clout as he enjoyed in the Samajwadi. Though he may have a much stronger voice in a smaller party compared to what he may enjoy in the Congress.

Another important factor Amar has to bear in mind is the interest of close family friends like the Bachchans and Anil Ambani. The Gandhi family and Bachchans don’t get along, ruling out any support for them even from the Congress even if Amar joins the party. Similarly, Congress is known to be closer to Mukesh Ambani which is not good news for Anil Ambani.

Amar Singh has a tough task ahead. Many would say that the Samajwadi party will move on but Amar Singh won’t. But the fact is that Amar Singh was the face of Samajwadi at the centre and there is no one who can fill his place. Life for Samajwadi will definitely be not easy going ahead. And as far as Amar is concern, the king of ‘sound bytes’ will bounce back sooner than later. The Amar political story is not over yet!!