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Madonna to bring fashion ideas to the consumers

March 12, 2010 04:23 PM

Queen of Pop Madonna has announced that she will be launching her own fashion line.

She is creating the range, named MG Icon, in a joint venture with her manager Guy Oseary and Iconix - the company behind designer lines Badgley Mischka and Candie's.

The 51-year-old singer Madonna said, "Joining forces with Iconix to bring my fashion ideas to the consumers is very exciting for me."

"I look forward to working closely with Neil Cole of Iconix and his team to create and translate my vision and ideas for MG Icon," she added.

Neil Cole while discussing the range said: "Madonna is a legend in the world of music, fashion and entertainment and now with her deep involvement in MG Icon, we will be able to leverage her vision into consumer products globally."

"Our strategy is to introduce brands formed through the joint venture in multiple countries and organically expand worldwide," he added.

The brand's first project will be named after Madonna's hit "Material girl" and will be a junior range with items costing between USD 12 and USD 40.

Clothes will be on sale at Macy's department stores from August.

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