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Queen of Pop Madonna has announced
that she will be launching her own
fashion line.
She is creating the range, named MG
Icon, in a joint venture with her
manager Guy Oseary and Iconix - the
company behind designer lines Badgley
Mischka and Candie's.
The 51-year-old singer Madonna said,
"Joining forces with Iconix to
bring my fashion ideas to the consumers
is very exciting for me."
"I look forward to working closely
with Neil Cole of Iconix and his team
to create and translate my vision
and ideas for MG Icon," she added.
Neil Cole while discussing the range
said: "Madonna is a legend in
the world of music, fashion and entertainment
and now with her deep involvement
in MG Icon, we will be able to leverage
her vision into consumer products
globally."
"Our strategy is to introduce
brands formed through the joint venture
in multiple countries and organically
expand worldwide," he added.
The brand's first project will be
named after Madonna's hit "Material
girl" and will be a junior range
with items costing between USD 12
and USD 40.
Clothes will be on sale at Macy's
department stores from August.
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