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Sachin has decided to lend his hand
for a good cause once again. Sachin
will be a brand ambassador for the
recently launched 'Parivartan'.
Parivartan will use cricket as a medium
to teach boys how to be respectful
towards women.
On this regard Sachin wrote a letter
to coaches of 25 schools. In this
Sachin wrote, "Winning a match
is important for a coach but a big
part of the job is helping to develop
a solid, responsible young player
who is able to become an upstanding
citizen."
"Parivartan will use India's
most popular sport to teach boys how
to be respectful towards women and,
in turn, help reduce violence against
women"—he added.
'Parivartan' is been launched by the
International Centre for Research
on Women (ICRW) in collaboration with
the Family Violence Prevention Fund
(FVPF), Mumbai School Sports Association
(MSSA) and Apanalya and with the financial
support from NIKE Foundation.
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