Volkswagen’s novel idea to attract the customers through the talking advertisement had reached far and wide. Readers were surprised when they opened the newspaper on Tuesday (September 21st, 2010) to find a voice talking to them about Volkswagen.

Speaking about this innovation Lutz Kothe, Head of Marketing & PR, Volkswagen Passenger Cars, Volkswagen Group Sales India Pvt. Ltd. said “Our aim was to be able to emotionally connect to our customers with this product and what better way than being able to directly speak to them with the aid of a newspaper.”

Truly an innovative way to capture the customers’ attention!